Thursday, 28 February 2013

Conclusion to what the target audience is looking for in an indie music magazine

A brief summary of what the target audience want to be included in an indie music magazine

From my interviews I found out that my target audience want lots of photographs and images on the front cover and throughout the magazine. They would also find the magazine more appealing if it included some freebies like posters or a free EP. They also thought the idea of having something interactive in the magazine for example, a crossword or word search for some extra recreation. Bold colours were also brought up on a few occasions as they make the magazine more appealing to young people who are more likely to buy an indie genre music magazine. Clarity and simplicity was also highlighted from someone I interviewed to make it easy to read, but not too simple that the layout looks boring. Also on the front cover, have the main image central to the front cover makes it more appealing than lots of small photos. The target audience preferred one large image with a few smaller ones located either side of the main photo.

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